There are millions of websites and blogs on the Internet on every imaginable topic. The majority of these sites only get a trickle of traffic here and there. Your site must be promoted in order for people to know it exists.
One of the most powerful ways to do this is to spread your links around the web on sites that will give you a backlink and help you gain authority status in the eyes of the search engines.
Link building is not about the number of links alone but it seems that is what most people focus on. How can you be in the group who sees success from their link building? You can outdo the majority of SEO link builders if you so things the right way. If you don’t know by now, the search engines are much more advanced than they were a few years ago so using most of the “black hat” or quick results type of SEO doesn’t work anymore and is easily detected; your site will get penalized very quickly.
Real backlinking works with the search engines instead of against them so all you have to do is build a few relevant backlinks at a time for the long run. Blasting your link to every site you can will cause damage to your reputation in the eyes of the search engines. If you want to be one of the successful link builders then listen to what follows.
Many people forget or don’t know that the anchor text that you use for backlinks can either help or hurt your ranking. Many people use action words as anchor text when they are really supposed to be using the keywords that they want to rank for in the search engines – instead of making “Buy Now” or “Learn More” your clickable link; you should focus on keywords. Now you know, for better backlinking results select keywords that you wish to rank for and use those as your anchor text. You give each backlink more “juice” every time you use your keywords as anchor text. You should never place your link on any page that harbors hundreds of other links. During your link building efforts you will come across pages known as “link farms” that have 200 or more links on them; when you do, hit the back button. You will come across some directories that tag links with the “no-follow” code, which means your link will not be given any weight in your search engine ranking.
If an image is your only available option, you should still make the most of it; don’t make the mistake of not using ALT text if this is the case. You are better off having text links, but a backlink through an image is better than none at all. Your targeted keywords should be contained in the ALT text.
You can outrank and keep top ranking if you treat link building seriously. With a little practice, you will build an unshakeable site with your link building efforts.